In keeping with Belgian tradition, Godiva’s founder Joseph Draps was a master chocolatier who developed a unique formula for rich chocolate with unparalleled smoothness and shell-molded designs. In 1926, Draps opened his first Godiva Chocolatier shop on a cobblestone street on Grand Place, Brussels’ central square. His confections were met with instant acclaim, as were his standards for Godiva, which remain in place today: quality ingredients, elegant styling, innovative selection, and beautiful packaging. Godiva’s reputation for excellence can be traced back to it’s beginnings in Belgium. In fact, everything about Godiva today embodies the same careful attention to detail that was paid by it’s founder more than eight decades ago. And for all that time, Godiva chefs have been guarding (and using!) Draps’ original recipes.